With the launch of our new website, American Biltrite unveils a new corporate image, and with it, our corporate motto: Where commitments still matter. Through a century of careful growth, American Biltrite has built a
reputation for quality products and a genuine commitment to customer service. Our new motto says it all, reflecting who we are and how our customers perceive us.
While our motto expresses an old-fashioned value worth preserving, we wanted our logo to convey something else about us: our forward-looking side. Arcing up like a jet, the flash through AB expresses the energy of innovation based on solid foundations. The dual flashes in AmericAn are a subtle hint at our two divisions, Performance Sheet Rubber and Commercial Flooring.




